Furniture Survey
This 2001 survey for MFI International was to find out the spending patterns of consumers in the Klang Valley with
respect to kitchen and bedroom furniture.
Feasibility Study for Setting up Warehouses/Third Party Operator
This 1997 study for the Federal Agricultural Marketing Authority (FAMA) was to investigate the feasibility of setting
up warehouse/third party logistics on FAMA's vacant lands. This study consisted of two parts, namely market
analysis, and investment and technical analysis.
Danang Export Processing Zone Study, Vietnam
This study for Masscorp and the Vietnamese JV Partner was a preliminary strategic marketing analysis that looked
into the supply-side and demand factors impinging upon the setting of an EPZ in Danang, Vietnam. Primary field
interviews were conducted among Malaysian companies and information was gathered from secondary sources.
Assessment and recommendations were made for further strategic decision-making analysis to market and
promote the EPZ.
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